Complete Guide to e.l.f. Lip Makeup: Balms, Liners, Oils & More | e.l.f. Cosmetics (2025)

Welcome to the ultimate guide to e.l.f. lip products—your one-stop shop for everything lips!

Navigating the world of lip makeup can feel like a journey—but with the right guide, you’ll find your perfect match every time. Whether you’re after a bold pop of color, a natural finish, a nourishing boost, or a slick (but not sticky) lip oil in your makeup routine… there's a lip product for every vibe. The key to achieving that perfect pout is understanding the different types of lip makeup and when to use them, which is where our guide comes in.

Perfect for longtime fans of the e.l.f. lip family, or for those just starting to build their lip collection, this lip guide covers all of the viral and trending lip products you’ve seen from us- the fan-favorites, the best sellers, and an exploration into finding the favorite lip products for your lip makeup look. From lip exfoliators, to lasting lip liners, hydrating holy grails, to must-have lip oils and glossy staples, this guide goes in on all things lip. Apply a swipe of your favorite lip balm, and let’s get reading!

Lip Exfoliators

The first step of any impressive lip makeup collection is a lip exfoliator, and ours is a favorite for your smoothest pout ever. Lip Exfoliator is a makeup and bedside table must-have for anyone looking to keep their lips soft, smooth, and perfectly prepped for any lip product. This gentle, sugar-based exfoliator works wonders by buffing away dry, flaky skin, revealing a fresh and supple pout underneath. Its nourishing formula is infused with vitamin E, shea butter, and jojoba oil, providing essential hydration and soothing benefits, while the natural exfoliants work to improve texture.

Unlike traditional lip scrubs, the lipstick-style tube makes swiping it on a breeze—no messy fingers here! Just blend into lips and let the exfoliator do its magic. With regular use, it helps your lips feel smoother and look healthier, making it an ideal first step before applying your favorite lipstick, balm, or gloss. And the bonus: it comes in seven yummy scents.

Moisturizing Lip Balms and Lip Masks

If ultra hydrated, smooth soft lips are your thing, these hydrating, lip-loving essentials are not to be missed. First up is Squeeze Me Sheer Lip Balm, our moisturizing lip balm in a simple squeeze tube. A best seller for a reason, this ultra-nourishing formula is enriched with ingredients like shea butter and jojoba oil, and it provides instant relief for dry lips while leaving a subtle hint of color. At only $4, it delivers on a really glossy, highly moisturizing payoff without breaking the bank. For those who are already obsessed with Squeeze Me (we see you!), the Squeeze Me More Lip Balm Duo is for you.

To wake up with supple, super soft and moisturized lips by morning, go for the Holy Hydration! Lip Mask. This hydrating leave-on lip mask is infused with hyaluronic acid, squalane, and castor seed oil to treat and soothe dryness. The silky, non-sticky formula melts onto lips with a sweet berry flavor and scent. If you like a subtle pop of color with your hydration, then Hydrating Core Lip Shine is a must-have for your makeup bag. This melting lip balm features a heart shaped core that’s packed with moisturizing vitamin E while adding a sheer tint of color to your pout.

Try These Lip Makeup Looks Out:

Disco Lips

Get ready to shine with the TikTok disco lips trend! To achieve this makeup look, start by lining your lips with the Cream Glide Lip Liner in a vibrant shade. The creamy texture glides on smoothly, creating a perfect base. Then, apply the Glow Reviver Lip Oil Glimmer for that dazzling disco effect. The glossy finish catches the light, giving your lips that mesmerizing sparkle. Mix and match shades for a customized disco pout that's sure to turn heads! Check out our disco lips bundle to get the look.

Brown Lip Liner and Gloss

Elevate your fall lip game with e.l.f. Cosmetics' Ultimate Lip Duo, featuring the perfect combination of our Cream Glide Lip Liner and Glow Reviver Lip Oil. For a stunning autumnal look, we recommend pairing the lip liner in the shade "Pinky Swear," a beautiful beige pink, with the lip oil in "Jam Session," a luscious deep black cherry hue. This dynamic duo is designed to create the viral glossy lip look that's taking the beauty world by storm.

The Cream Glide Lip Liner glides on smoothly, defining and shaping your lips with precision, while the Glow Reviver Lip Oil adds a burst of hydrating color and a glossy finish. Together, they create a multi-dimensional, plump lip effect that's both on-trend and seasonally appropriate. Whether you're heading to a pumpkin patch or a cozy coffee date, this e.l.f. lip combo will ensure your pout is perfectly primed for all your fall adventures.

To wrap up, the key to stunning lip looks is layering. Remember to

  1. Start with exfoliation

  2. Follow with a hydrating base

  3. Define with liners

  4. Finish with your chosen color.

Mix, match, and experiment to find your signature lip makeup style! Whether you're going for a subtle everyday look or a bold evening statement, e.l.f. has the perfect lip makeup products to help you express yourself.

Ready to get started on your lip makeup journey? These e.l.f. lip products are designed to support every step. From prep to polish, we've got your lips covered with innovative, affordable, and trend-forward lip makeup essentials that make looking amazing easy and fun.

Related Articles:

The Best Way to Apply Lip Liner for Fuller-Looking Lips

SPF Lip Gloss: Don’t Gloss Over Your Lips Without SPF

Lip Oil vs. Lip Gloss: What’s the Difference?

Complete Guide to e.l.f. Lip Makeup: Balms, Liners, Oils & More | e.l.f. Cosmetics (2025)

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